Two specialists, working without the constraints of an "agency". No layers, no account management, no theatrics, just two people who know exactly what they're doing, working together alongside you and your business.
Google, Microsoft, Meta, LinkedIn — end-to-end management built for measurable, attributable revenue.
GA4, Looker Studio — a data layer that shows what's actually working, not what looks good on paper.
Customer journey design, segmentation and lifecycle campaigns that turn acquisition spend into long-term value.
Conversion architecture, UX improvement and platform strategy that turns traffic into transactions.
Jamie is the analytical and commercial engine behind Element 121. With twelve years operating across performance marketing, e-commerce, and digital growth, spanning Virgin Atlantic, Allianz, Cudoni, and Connexin among others, he knows the difference between what looks good in a report and the strategy that actually moves a business forward.
His specialism is in joined-up attribution: understanding not just which channels convert, but how they interact and compound. He builds the data infrastructure that lets you make confident decisions, a clear picture of what's working, what isn't, and where budget should actually go. His work at Virgin Atlantic earned recognition from The Drum, Marketing Week, and the UK Search Awards, and that same rigour has followed him through every role since.
E-commerce is another dimension of that same thinking. Across luxury resale at Cudoni, insurance and warranty products at Allianz, and broadband at Connexin, he's built and optimised the digital infrastructure that turns traffic into transactions across multiple verticals, running platform migrations, rebuilding conversion architecture, and taking Connexin's website-driven revenue from a quarter to half of total sales in under two years.
CRM and customer retention sit alongside that. Most performance marketers stop at acquisition. Jamie doesn't. He's designed customer journeys, built retention frameworks, and owned the full customer lifecycle, including a major CRM programme for a £600M white-label partnership with Lloyds Banking Group. That breadth is what makes his approach genuinely full-funnel rather than just top-of-funnel noise.
Jamie's technical grounding runs deep. He works at the forefront of modern AI application and is genuinely adept at the kind of site-side, infrastructure-led SEO that most generalists won't touch, including complex platform migrations that preserved traffic and improved rankings simultaneously.
If you've ever been told your paid media needs time to optimise, been fed agency hype with nothing to show for it, or watched budget quietly disappear, Jamie is the corrective architect you've been looking for.
Topic clusters, content calendars, and architecture designed to earn authority, not just traffic straight out of the gate.
Generative and Search Engine Optimisation. Positioning your brand where AI and Google surface it ahead of your competitors.
Voice, positioning, site language, and messaging hierarchy. A brand that stands for something clear, in any room it walks into.
Long-form, short-form, thought leadership. Content that earns genuine attention rather than gaming an algorithm.
Zak is the editorial and content lead operating at Element 121. With over eleven years spanning tech journalism, brand-side PR and marketing, and editorial leadership, he brings a perspective and attention to detail to the space that most content strategists simply don't have. He's written countless reviews, managed high-stakes product launches, paid media campaigns and events, and run some of the world's leading computing tech publications for years.
His career has taken him from Staff Writer to Editor-in-Chief of Maximum PC, through brand-side operations spanning Corsair, Elgato, and SCUF, and then into the world of freelance journalism with bylines across PC Gamer, TechRadar, T3, Trusted Reviews, and a fair few more. That breadth isn't accidental; it's what makes his content strategy advice grounded in how media actually works, rather than how most marketers think it does.
At Element 121, that translates into content that earns authority rather than just filling space in a calendar. He understands what editors commission, what gets articles ranking, what AI systems index first, and what readers actually enjoy, and builds strategies around the lot.
He's also the reason that Element 121 looks as good as it does. Zak has been designing UX interfaces since 2008, starting with World of Warcraft UI mods and working forward from there, and brings that same self-taught design instinct to every client engagement. It's why Element 121 doesn't need to subcontract the things most agencies do.
If your content has always felt like an afterthought or absent entirely from your marketing strategy, Zak's the reason it won't stay that way.
We tell you what's working and what isn't. You won't see padded pitch-decks designed to woo you, or reports dressing up mediocre results as strategic wins, just cold, hard facts. If something isn't performing, we'll let you know, tell you why, and say how we're going to fix it.
There are no account managers here. No project coordinators relaying messages. You work directly with Jamie and Zak, the people who are actually thinking about your business and getting the work done.
We deliberately limit how many clients we work with. One business per category per region. You won't ever have to worry about us giving the same strategy that works for you to your competitor down the street. Our attention is focused solely on you and your team.
We're not about creating flash-in-the-pan wins and then disappearing. Our strategies are designed to build and build over time, until the momentum becomes unstoppable.
The digital landscape is shifting and quickly. With AI changing how people search, discover, and make buying decisions, it's critical you have a team that understands that space. We live at the forefront of that wave, taking advantage of the best tools available, and keeping a close eye on all of the latest marketing strategies, insulating your interests before the drama happens.
Everything we produce, tweak, and build is done so with genuine care. The work represents us and our reputation as much as it does you and your company, and that matters. We don't have templates we slot your brand into. We build from scratch each and every time, and continually think about the details. If it isn't good enough, we don't ship it.
Tell us who you are and what you're trying to solve. We'll tell you if we can help.
